Lead Generation & Sales Activation

Setup of Outbound Campaigns

Strategy and execution of email, LinkedIn, and cold outreach campaigns.
Automation of outreach flows for better scalability.
A/B testing of messaging to optimize response rates.

Lead Qualification and Management

Setup of lead scoring models for better prioritization.
Automated workflows in HubSpot for lead nurturing.
Implementation of processes for faster sales follow-up.

ABM (Account-Based Marketing) Strategies

Identification of ABM strategy and segmentation of high-value accounts.
Personalization of outreach based on ICP and buying committees.
Targeted campaigns and advertising aimed at specific companies and key customers.

Understanding Customer Behavior & Decision Processes

Insights into what motivates potential customers to make decisions.
Strategies to communicate value-creating and targeted messaging throughout the sales process.
Optimization of customer dialogue and interaction to build trust and strengthen relationships.

Performance Tracking and Optimization

Setup of dashboards to monitor lead generation and conversion.
Ongoing optimization of sales and marketing efforts based on data.
Forecasting and analysis of the sales pipeline to improve growth strategy.

Development of Sales Enablement Materials

Development of content that can be used in a sales enablement process.
Production of content that supports the decision-making process, helping you move your warm leads through the funnel.
Avoid “the magic PDF” – focus on strategic and value-creating content rather than pure sales material – e.g., through dedicated landing pages aimed at prospects.

Tailored Lead Generation for Your Business

Whether you want to improve your outbound campaigns, optimize your lead handling, or implement an Account-Based Marketing (ABM) strategy, we tailor a program that fits your business.

We Offer Both On-Site and Online Training

We can host workshops physically at your location or conduct strategic sparring sessions online – depending on what best suits your organization and workflows.

For Both Marketing and Sales Teams

Lead generation and sales activation is relevant for both marketing teams working with inbound and outbound campaigns, and sales teams looking to improve their lead management and conversion.