What is HubSpot Operations Hub?

Retargeting ads allows you to use data from your website visitors to create targeted ads (on platforms like Facebook and LinkedIn) for those who have previously visited your website.

For example, if a person has visited your website but hasn't completed a conversion (such as making a purchase or filling out a form), you can use retargeting ads to display advertisements to them when they visit other websites or social media platforms.

Email Health Reports in HubSpot provide you with insights into how your emails are performing and help you improve their performance. The feature includes a range of standard reports that give you detailed information on how your emails are received and interacted with by recipients.

Some of the reports you can access with Email Health Reports include:

1. E-mail Delivery: This report shows you how many of your emails have been delivered to the recipient's inbox and how many have been rejected or blocked.
   
   
2. E-mail Open Rate: This report shows you how many of your emails have been opened by the recipient and how many times each email has been opened.
   
   
3. E-mail Click Rate: This report shows you how many times recipients have clicked on links in your emails, and which links have received the most clicks.
   
   
4. E-mail Unsubscribe Rate: This report shows you how many recipients have unsubscribed from your email list.

Email Health Reports can help you identify areas where you can improve your email campaigns and increase engagement with your recipients. With this information, you can tailor your emails and improve their performance over time.

Historical synchronization in HubSpot Operations Hub is a feature that allows you to synchronize data from your external sources with the HubSpot platform - including data created before the synchronization process was activated.

When you enable historical synchronization, HubSpot will analyze your external data source and pull all existing data that matches the selected criteria into the HubSpot platform. This means you can synchronize all existing data, giving you a more comprehensive and updated overview of your customers and their activities.

Historical synchronization can be useful if you need to update and synchronize your data from an external source, such as another CRM, or if you've added a new system to your tech stack. It can also be useful if you want to see a complete overview of all data relevant to a specific customer or campaign.

Historical synchronization can be a time-consuming process, depending on the amount of data you want to synchronize. Therefore, you should consider activating historical synchronization well in advance so that you can be sure to have the data you need when you need it.

Data synchronization in HubSpot is about transferring data between different systems and platforms to ensure that data is updated (synchronized) and consistent across all systems. With Operations Hub, you can synchronize data between HubSpot and other external systems.

Data synchronization with HubSpot Operations Hub works by connecting HubSpot to your external systems using APIs or other forms of integration. Once synchronization is activated, you can choose which data you want to synchronize between the two systems and how often the synchronization should take place.

Examples of data that can be synchronized between HubSpot and external systems include:

1. Contacts: Synchronizing contact information between HubSpot and another platform can help you maintain updated information about your customers across platforms.
   
   
2. Sales Data: Synchronizing sales data between HubSpot and your ERP can help you track and manage your sales activities and customer relationships more effectively.
   
   
3. Marketing Data: Synchronizing marketing data between HubSpot and other marketing platforms can help you monitor and measure the effectiveness of your campaigns across different channels.

Data synchronization in HubSpot Operations Hub can help you improve data quality and automate processes that would otherwise be time-consuming and manual. It can also help you achieve a more complete and updated overview of your customers and their activities, leading to more effective customer interactions and better results for your business.

The standard overview of fields in HubSpot Operations Hub refers to the fields that are available in the HubSpot platform by default and which can be used to store and organize data about contacts, companies, and other objects in the system.

Most of these standard fields are available in all HubSpot products, including Marketing Hub, Sales Hub, and Service Hub - and Operations Hub. Some examples of standard fields available in the HubSpot platform include:

• Name
  
  
• Email address
  
  
• Phone number
  
  
• Address
  
  
• Job title

These standard fields can be used to store and organize information about your contacts and companies, helping you maintain a more up-to-date and comprehensive database of your customers and their activities.

Email response tracking in HubSpot Operations Hub allows you to monitor when and how your contacts respond to your emails, enabling you to follow up with them more effectively. When you use HubSpot to send emails - or have HubSpot integrated with, for example, Outlook and Gmail, you can track when the recipient opens the email, clicks on links, and performs other actions related to the email.

Automation of data quality is a feature in HubSpot Operations Hub that allows you to automate the process of updating and maintaining data in your CRM system and other connected systems.

With data quality automation, you can set up automated workflows that automatically update and ensure the quality of your data. You can establish rules that monitor certain fields, such as email address or phone number, and automatically update them if they are incorrect or missing. You can also set up rules that gather data from various sources and ensure their quality, making them consistent and reliable.

Data quality automation can also help you avoid duplicated data in your system and prevent errors in your reports and analyses. By ensuring that your data is accurate and up-to-date, you can make better decisions based on reliable data.

It helps you automate processes, save time, and achieve higher data quality.

Customized reporting allows you to create tailored reports and dashboards to analyze and visualize your data in a way that's suited to your needs and requirements.

With tailored reporting in HubSpot, you can create reports and dashboards that display specific data, fields, and metrics that are important for your business and industry. You can also customize your reporting layout and add your company's branding and color scheme.

HubSpot Operations Hub allows you to create programmable automation, where you tailor some of your workflows to meet your specific needs.

Calculated properties allow you to create user-defined properties based on existing data. These calculated properties can be used to generate advanced and customized reports, automations, and personalization of campaigns and workflows.

The Webhooks API allows you to subscribe to events that occur in a HubSpot account with your integration installed. Instead of making an API call when an event occurs in a connected account, HubSpot can send an HTTP request to an endpoint you configure.

Calculated properties allow you to create custom equations based on numeric properties. For example, a user can create a calculated property that calculates the average value of a particular record. You can create these calculated properties by creating a custom property and then selecting "Calculation" under "Field type".

In Operations Hub Enterprise, users can use these calculated fields to generate custom datasets.

HubSpot's datasets allow analysts and operations teams to generate collections of data within their Hub. These amounts of data can then be reused and forwarded, allowing users to build reports and ensure that their reporting is consistent with and aligned with the rest of the company.

Advanced permissions in HubSpot Operations Hub allow administrators to create more specific permissions for users. This means that administrators can grant users access to certain parts of HubSpot, while other parts remain restricted.

It is often an essential part if there are many in the company who use HubSpot but have widely different needs.

Snowflake data sharing is a feature in HubSpot Operations Hub Enterprise that allows for the secure sharing of large data volumes between organizations and partners. By using the Snowflake Cloud Data Platform, you can easily share your HubSpot data with others without having to move the data or grant access to the entire database.

Custom objects allow you to create user-defined objects that can store specific types of data. This is especially useful for businesses that need to store data not covered by the standard objects in HubSpot or if they require more advanced data processing.

Custom objects can be created by defining the fields required to store the data, and then creating an object linked to a specific record type. These objects can then be used to store data unique to the company's needs and can be integrated with other tools and features in HubSpot.