Digital strategy gives more relevant website traffic

Our solution

The solution was naturally digital. Our analysis showed that the target group most often experience an urgent need for help when they approach TrygtMiljø. Therefore, we emphasised the different contact options throughout the website, making it even easier for potential customers to contact TrygtMiljø.

It was very important for TrygtMiljø to be available when managers at residences and nursing homes urgently need assistance. Therefore, we focused on SEO and Google Ads, which should let customers discover TrygtMiljø’s website and lead them there.

Based on a keyword analysis, we identified the search terms that were relevant for TrygtMiljø to rank on, whereafter their Google Ads were set up. A content strategy with a primary focus on SEO should create relevant content for the website’s visitors on, for example, shielding, externalising behaviour, and conflict management.

The website’s focus on services was made more concrete with a focus on how TrygtMiljø helps and how to get hold of them.

The result

The effort resulted in a large increase in conversions - both organic, paid, and display. 

We saw a large increase in the organic traffic, and visitors began spending significantly more time on the website. Better rankings on Google, targeted Google Ads, and new content on TrygtMiljø’s website have resulted in more relevant customer inquiries.