Our solution
The solution for Master Danmark was a new strategy in line with their DNA, where the focal point was inbound marketing and handing over potential leads from marketing to sales. Implementation and onboarding of HubSpot CRM has provided synergies and interactions across marketing and sales, as all data is now gathered in one place.
In addition to the fact that the work with the website, e-mail marketing, automation flows, ads and social media can be accessed quickly through HubSpot, the sales department has also come on board. This means that salespeople and consultants have insight into the behavior and activities of their existing customers or potential customers at all times prior to the dialogue with them.
The solution summarized:
- Implementation and onboarding of HubSpot CRM, Marketing Pro and Sales Pro
- Setting up strategy and preparation of relevant KPIs
- Consulting and execution of monthly marketing activities – including advertising and lead generation.
The outcome
In a short time, Master Danmark was able to implement, understand and work with their inbound initiatives. Today, they continue to build on the inbound marketing mindset through a strategy that involves all levels of the company. This ensures value for employees and customers.
We helped Master Danmark to break down silo thinking, so they could create a strategic connection between marketing and sales in a meaningful way that continues to create value across the entire company. This has resulted in a rethinking of work processes and routines for both marketing and sales. Master Danmark's use of HubSpot prevented leads from falling between two stools. Instead, leads are proactively delegated to the responsible sales consultants.
In addition, the process has made the value of the marketing activities visible to the rest of the company. Not only in the soft, marketing-related numbers like visitors, bounce rate, number of leads, etc., but as concrete results as customers and growth on the bottom line.
