Automated workflows create better collaboration and more leads for Ennova

Our solution

In relation to marketing, we set up marketing automation that should increase lead generation and create warmer leads. Through email marketing flows, leads could learn more about Ennova and their field of expertise.

The website was created in hubSpot CMS. We have developed the site and run it with the inbound marketing mindset in focus. Check out their website here. The setup consists of HubSpot CMS, HubSpot Marketing Hub Professional, and HubSpot Sales Enterprise as well as a number of integrations with Sleeknote, Lucky Orange, TwentyThree, TypeForm, and Ennova’s own API integration for their project management system. Hjemmesiden blev lavet i HubSpot CMS.

Dataflows back and forth between the various apps ensure updated data and complete utilisation of the various apps at all times.

In order to make the collaboration between marketing and sales even more fluid, we created a service level agreement in close collaboration with Ennova.

What agreements and goals do we need to make the best possible use of each other’s insights? These were written down, making it possible for the marketing department to utilise the good insights of the sales department and vice versa. We set up a lead scoring framework that continuously ensures the correct assessment and handling of the many different leads.

In order to assist the sales department anticipate, manage, and report, we have set up forecasting, pipeline, and reporting via dashboards.

In total, we have set up more than 100 workflows, which combined help to strengthen the customer experience and streamline processes for both the marketing and sales departments.

The result

The efforts have first and foremost result in a much smoother collaboration between marketing and sales. The two departments can now make better use of each other’s insights, and this has ultimately resulted in a number of relevant leads and sales.

Specifically, it has resulted in 3.500 relevant leads.