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More conversions and info session attendees at a lower cost
Dansk Familieterapeutisk Institut, DFTI, wanted to attract more relevant sign-ups for their information meetings about their education programs. With a focus on Google Ads, DFTI became visible online. Through an inbound marketing strategy, they attracted more attendees to their information meetings and ultimately sold more education programs.
After the first year of the efforts, we were able to measure:
more conversions
increase in conversion rate
price per conversion (PPC)
DFTI's challenge
With increased competition, particularly in the digital market, DFTI felt the need to become more visible online. With education as their core service, DFTI needed to fill more studentships and figure out what it would take to do so.
A family therapy/psychotherapy education is not something you just order online. Prospective students go through many considerations, which is why DFTI wanted more attendees at their information meetings, where the target audience could learn more about the courses and be equipped to decide whether the education was right for them.
Our solution
Visibility online became the core of the solution.
We helped DFTI with the setup of Google Ads, focusing on the most relevant geographical areas. Google ads ran leading up to the start of the study and guided the target audience to download relevant material about the programs, followed by ads about information meetings.
More participants at information meetings led to more enrollments in the programs.
The result
The effort helped DFTI become relevant online - and most importantly, sell more programs. The Google Ads budget was reduced by 39% over the period while achieving 95% more conversions. A great online solution that helped fill studentships.
In short, the effort has led to many more conversions and participants at the information meetings, while the cost per conversion has decreased.
About DFTI
Location: Åbyhøj / Valby
Employees: 7
Branche: Further studies
Dansk Familieterapeutisk Institut, DFTI, offers continuing education in family therapy, relational competence, and supervision. In addition, DFTI provides courses and consulting services with solid professional roots.
Do you want to experience the same success?
Let's have a meeting and see if we are the right partner to help you achieve greater growth with inbound marketing.