Ballisager
Redesign of visual identity, brand guide and new website in HubSpot
The HR company ballisager has got a new, eye-catching visual identity that matches their ambitions and puts people in full focus.
The new design has been rolled out on a website in HubSpot. Here, the red (or orange in the case of ballisagers) thread is clear, no matter which side you are on. In addition, Ballisager's desire for user-friendliness and key customization options has been thought through in the engine room.
Projekttype
Website
Platform
HubSpot CMS
Ydelser i projektet
Design, web development, custom coding of HubDB modules
Ballisager gets a new design and website in HubSpot
Ballisager had had his website for a long time, and over time it had turned into a slightly cluttered visual pleasure. There was a race in several different graphic directions on the individual pages, and there was a general need to bring the website experience together with a strong common thread. To kill two birds with one stone, the redesign of ballisager's graphic identity was combined with the development of a new website. And despite an ambitious deadline, close collaboration between ballisager and Itch meant that we reached the finish line on time.
The only requirement from ballisagers was that their characteristic orange color should be retained as a clear red thread throughout the website. In addition, they wanted the design to speak clearly to their corporate identity and strong focus on people, and that it should be easy for them to keep the website alive themselves.
The redesign of the visual identity has initially been rolled out on ballisager's new HubSpot website, and with a thorough brand guide they can implement the look themselves across the entire company.
The result
Recognition through the website
The orange color and ballisager's characteristic circle are used across the website's various modules to create a solid red thread with simple means.
HubDB shaves off hours of work
Ballisager's employees have a prominent place on the website. And that makes good sense, because the employees are among Ballisager's greatest strengths.
It also means that the tongue must be kept straight in the mouth if there is a replacement or new data on the various employees. It can quickly end up with incorrect information and a miserable experience for the visitor.
But with HubDB, balisagers get rid of that headache and many hours of work looking around on all pages. HubDB lets them correct information centrally in the backend, and then the changes are automatically pushed out to all the relevant places on the website.