Our solution
The solution was digital. A digital strategy that involved Google Ads, Facebook Ads, SEO, email marketing, and content marketing.
First of all, we advised A-Sport to be present when and where the target audiences search for their products. Therefore, we focused on Google Ads, so that A-Sport would be introduced when possible customers googled the product types that A-Sport offer. We also did a keyword analysis and advised them on how to best work with SEO to get organic traffic to their website. Lastly, Facebook Ads helped drive traffic to the website as well.
With more than 15.000 products and 20 years of experience, A-Sport already had a tonne of content. Our job was to put the pieces together so that the content could be used in the best possible way.
In order to reach all A-Sport’s potential leads and make them warm, we created a tactic for their email marketing: lead nurturing and event-specific mailflows, for example in connection with Black Friday.
Everything was put in relation to a long-term plan, where quarterly strategy meetings with A-Sports own marketing team should not only create sales here and now, but instead increase revenue in the long run.
The solution in brief:
- Digital marketing strategy
- Configuration of Google Ads
- Facebook Ads
- Keyword analysis and SEO counselling
- Setting up email marketing flows for lead nurturing etc.
- Organising content marketing
The result
The efforts resulted in a large increase in online sales the first year. 65% more online sales to be precise. Furthermore, we saw a rise in the number of website visits, and the price per conversion decreased by 92%.
