Identify the Most Interested Visitors with HubSpot IP Tracking and Buyer Intent
Your website attracts valuable leads, but the vast majority remain anonymous. Buyer Intent in HubSpot identifies the companies for you and provides valuable insight into which businesses are actively showing interest on your website. By identifying and analyzing this behavior, you can work more strategically with sales and marketing – and act on hot leads before your competitors do.
See Demo: What is Buyer Intent in HubSpot?
Buyer Intent is a feature in HubSpot that tracks when companies show interest through various online signals – such as web searches, site visits, and engagement on your channels. It’s a direct alternative to tools like Leadinfo, Albacross, and Lead Forensics. HubSpot collects these signals, scores them, and presents them directly in your CRM so you can:
➜ Identify anonymous visits on your website
➜ Gain insights into on-site behavior and industries
➜ Prioritize leads based on actual interest
➜ Tailor your outreach to the hottest prospects
Get an overview of who’s visiting
See which companies are searching for relevant keywords and topics related to your business. HubSpot gathers intent signals from various data sources and displays them in your portal.
➜ View company name, industry, and size
➜ Gain insights into specific search topics and themes
➜ Prioritize leads based on behavioral patterns
Segment visitors based on behavior
Define which topics or keywords you want to track Buyer Intent on.
You can set up custom topics based on your industry, services, or specific campaigns.
➜ Sharpen your targeting even more
➜ Focus only on relevant buying signals
➜ Create tailored segments for your sales team
Prioritize the most relevant leads
Integrate intent data into your lead scoring model so that high-intent leads are automatically prioritized higher.
➜ Set up workflows to notify sales reps of new hot leads
➜ Adjust pipeline and efforts based on intent scores
➜ Improve conversion rates with enriched customer data from new companies
Integration with Account-Based Marketing
Buyer Intent works perfectly with HubSpot’s ABM tools. You can automatically match intent signals with your target accounts.
➜ Get alerts when prospects show buying intent
➜ Adjust campaigns and outreach based on real-time data
➜ Visualize trends over time
➜ Measure the impact of your proactive outreach
How We Help You Activate Buyer Intent
We help you set up and activate Buyer Intent in HubSpot so you get the most out of your data and target the most relevant companies.
Account-based Marketing and Sales
- Identifying and mapping ICP and target accounts
- Developing strategies for how intent links to account engagement
- Using intent data to align marketing and sales
Setting up Buyer Intent in HubSpot
- Configuring HubSpot’s AI-powered intent features
- Defining relevant triggers and user behaviors
- Automating actions based on visitor behavior
Tracking Campaign Effectiveness
- Analyzing which companies engage
- Measuring which campaigns reach your target audience
- Reporting and marketing feedback at company level
Sales Notifications for Target Account Visits
- Setting up workflows to notify sales in real time
- Assigning leads to the right owner based on account ownership
- Outreach templates based on engagement
Enrichment & Segmentation in HubSpot CRM
- Syncing intent data with company records
- Segmenting accounts based on behavior, ICP, and engagement
- Using buyer intent in lead scoring and prioritization
Measuring, Optimizing & Scaling
- Dashboard setup for tracking buyer intent initiatives
- Adjusting triggers and workflows based on performance
- Ongoing optimization support
What a Collaboration Might Look Like
Get the full value from Buyer Intent with our strategic implementation process. We help you build and launch a strategy that ensures your sales and marketing efforts target the right accounts – at the right time.
Ready to Capture Buyer Intent from Website Visitors?
Buyer Intent is a game-changer for your sales and marketing efforts — but only if it’s set up correctly from the beginning.
Book a free demo with us and see how Buyer Intent can be used in your business:
✅ We’ll show you live how Buyer Intent data appears in HubSpot
✅ We’ll walk you through how your sales and marketing teams can work smarter with leads
✅ We’ll advise you on how to set up custom intent topics based on your industry and target audience
✅ We'll give you concrete recommendations on how you can integrate Intent data into your existing workflows.
Demo: approx. 30 minutes online