Let’s collaborate to generate warm leads
Welcome to our concept for lead generation and inbound marketing. As experts in B2B marketing, we design tailored marketing strategies that, through a campaign-focused approach, generate actionable leads that can be nurtured and passed on to sales. An inbound marketing collaboration runs over a period of at least six months and is always adapted to your strategy, target audience, and market to ensure we achieve the best results.
Why choose a partnership?
When you’re looking to boost lead generation or launch a new marketing project, you’re probably considering whether to collaborate with an agency, hire someone in-house, or bring in a freelancer. It all depends on your needs and situation. We’ve listed five scenarios where we believe partnering with an agency would be the most beneficial solution for tackling the tasks.
You need a new strategy
You're looking to be challenged
You’re looking for expertise and experience across one or more tactics
You need specialist knowledge
You have big ambitions but lack the resources
Here’s what a partnership could look like
Compare what you get in each package
Which tactics do we use to generate leads?
Google Ads
LinkedIn Ads
Facebook Ads
Content marketing
Email marketing
Social Selling
Social proof
How is the process?
Do you have a marketing strategy?
When we work with companies on marketing projects for a minimum of six months, we expect there to be an updated marketing strategy in place beforehand. The strategy ensures that we are working to achieve goals that benefit your business specifically. At the same time, it’s a tool that helps us make the right decisions regarding messaging, audience, channels, and more. If you don’t have a strategy, we can help you create one.
Our proposal for campaign and marketing tactics
We schedule a meeting with you and ask about your company, target audience, campaign, etc. After that, we develop our internal recommendation for your marketing campaign. Our proposal for a marketing collaboration and campaign focus has two main elements:
- Development of a lead magnet for the campaign
- Execution plan for marketing activities
Development of your marketing campaign
Once our strategy and campaign proposal are accepted, we develop our lead magnet, which the campaign will focus on, while refining the campaign strategy.
“Go live” with ongoing activities & measurement
- Launch the ongoing collaboration
- Campaign goes live
- Campaign concludes after 6 months (adjustable)
- Followed by an evaluation and strategy meeting
Looking for other collaboration options?
We don’t just offer marketing partnerships. We can also help you with:
Our clients' results
78% increase in meeting bookings and 324 new leads directly from marketing
From silos to strong collaboration between sales and marketing with HubSpot
Frequently asked questions about the partnership
When entering a partnership, there are often many questions that impact the collaboration. We’ve tried to gather the most common ones here, so you can already see if we’re a good match for your business.
Our commitment periods are only 1 + ongoing month. We work with the shortest possible commitment periods because we believe that as long as we create value, we can maintain the partnership. And if we can no longer create value, you should be able to move on easily. However, since our campaigns are built with a 6-month timeline, we hope the collaboration runs for at least 6 months.
You’ll be assigned a dedicated project manager who you can always reach out to with questions. The project manager ensures that all efforts are focused on the strategy and acts as the link between you and our team of specialists.
We base our entire collaboration on your goals, which is why we require a marketing strategy to be in place. We present our tactical proposal based on a goal that matches your strategy, so you can see whether we’re achieving the objectives.
Yes, we can certainly make adjustments to the presented solutions. You might need 2, 4, or 7 tactics. You may also need a general partner for your advertising and/or SEO, which can be added as well.
Yes, we also offer SEO. However, we believe that SEO in a technical sense is a one-time service, which we sell as a project. In addition, we offer the development of ongoing content that strengthens your SEO. However, this is not a standard service in our campaign approach, as SEO doesn’t align with the goal of generating results within 1-6 months. Therefore, SEO is an add-on that can be included in the partnership.
Yes, we can definitely manage your entire ad setup, and we do so for many clients. This can be added as a supplement to our marketing partnership.
Are you ready to meet about our inbound marketing concept?
Great, let’s get it scheduled! Our Inbound strategist and Partner at Itch, Casper, is ready to meet with you at a time that fits your calendar.