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Board network

Asnet achieved improved conversion and lead generation

Asnet is a non-profit network that focuses on value-creating board work. With an emphasis on both finding board positions for their members and sourcing relevant candidates for companies' boards, Asnet navigates across two target groups. Asnet already uses multiple digital platforms but faces challenges in attracting new members.

  • Development of a new website
  • Focus on CTAs that guide the user
  • Higher conversion from forms
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In the first year, we helped Asnet achieve these results

77%

Increase in traffic

28%

Increase in organic traffic

35%

Decrease in bounce rate

29%

Increase in hard conversions

Case summary

Asnet faced a general challenge of getting visitors to spend more time on their website. This challenge greatly affects one's Google ranking, as the bounce rate and time people spend on a website are among the most important ranking factors.
 

"Why don't people want to stay on our website!??"

Asnet generally receives a lot of traffic to their website, but at the same time experiences a high bounce rate. Users also encounter several challenges with the site on mobile view, which results in an even higher bounce rate. Furthermore, the website does not support the modern look that Asnet tries to communicate across other platforms.

  • Focus on a responsive website
  • Re-design that reflects a modern Asnet
  • Integration with social media
  • Rebuilding the structure for easy user navigation

Our solution

The solution for Asnet was to review the website's large amount of data and focus on reducing the number of menus and combining pages, so that users had a more logical journey through the site. In addition, visible call-to-action buttons were to guide users through the site more effectively. As a result, visitors would receive more information about Asnet, which was one of the challenges with the previous site.

Furthermore, the site has been optimized for responsive use, and the menu structure has been changed to help users navigate the site instead of misleading them. The website was launched at the beginning of 2018. The overall result was a lower bounce rate, an increase in the average user visit duration, more traffic, and a significantly higher number of conversions.

With Itch, we have gained a competent partner who has helped us develop multiple websites that support our identity and target audience. I have experienced good collaboration in the development process, and all deadlines have been met. I am very satisfied with the cooperation.
Henrik-Nielsen
Henrik Nielsen

CEO

About Asnet

Location: Silkeborg
Employees: 5
Industry: Board

Asnet is not only one of the oldest board networks in Denmark, but also the largest. Asnet is a non-profit organization and a network for people who work with board tasks in small and medium-sized companies, and who want to develop their board career.

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