Account-Based Marketing with HubSpot | Target High-Value B2B Leads

Strategy & Audience Analysis

Success with ABM begins by identifying the right companies and decision-makers. We define your Ideal Customer Profile (ICP), map buying committees, and develop a strategy that ensures you reach the right people with the right message.

Setup in HubSpot

To get the full value out of ABM, you need a strong technical setup. We configure segmentation, target account dashboards, and lead scoring in HubSpot so you can track engagement and automate the next steps in the customer journey.

Personalization & Content Strategy

Targeted content increases conversion likelihood. We create tailored content, LinkedIn ads, email flows, and assets like whitepapers and case stories that speak directly to your key accounts' needs and challenges.

Multi-Touch Campaigns & Outreach

Effective ABM requires a combination of marketing and sales. We set up HubSpot Sequences, LinkedIn outreach, and dynamic ad campaigns that continuously adapt based on engagement and intent data.

ABM Sales & Relationship Building

The sales team plays a central role in ABM. We train your team in ABM sales techniques, set up automated follow-up flows in HubSpot, and develop One-to-One Account Playbooks to ensure a structured and targeted approach to key accounts.

Measurement, Optimization & Scaling

A data-driven ABM setup enables ongoing optimization. We track performance through HubSpot ABM dashboards and adjust strategy, content, and targeting based on engagement, conversions, and pipeline data.

Tailored ABM Strategy for Your Business

We design your ABM program based on your company’s specific goals and needs. Whether you want a workshop, a full ABM implementation in HubSpot, or ongoing optimization of your ABM campaigns, we’ll create a program that ensures maximum impact.

Available Both On-Site and Online

Many prefer an in-person workshop for more interactive dialogue and hands-on work with their ABM strategy. We can visit you or host it at our office. Alternatively, we can run the entire process online if that better fits your schedule.

For Both Individuals and Entire Teams

Whether you're a marketing manager, part of a sales or marketing team, or an entire company looking to work more strategically with ABM—we can help. We tailor presentations, training, and implementation to your specific needs—from strategy development to execution in HubSpot.